Stationery stores have a plethora of product categories and a large number of products on the shelves, which not only dazzled customers, but also had troublesome staff management, which could easily lead to a mess and affect the shopping experience of customers. So Lele organized 3 main points for commodity management for everyone, and then looked down:

 

First, product classification skills

 

1. Package combination

 

Stationery shops can combine several items to sell together, which can not only occupy a certain market share, but also increase the amount of single pens. For example, the hand book is sold with decorative lace bands, seals and other products to produce a joint effect.

 

2.Focus on display

 

Good product display can increase sales by 20%. Therefore, stationery stores must not neglect the product display design. Under the premise of focusing on cleanliness and order, they can have more creative displays to attract the attention of student parties.

 

Second, the way of product classification

 

In order to do a good job of managing product classification, operators need to understand the way of product classification first. There are two main ways to classify goods: by nature of use and by nature of sale.

 

1. Classification according to the nature of use: This classification is intuitive and simple. It is based on the way the goods are used. For example, pens, notebooks, erasers, correction tapes, etc. belong to students' standing stationery; crayons, colored pencils, etc. belong to painting materials series; badminton, shuttlecocks, etc. belong to sports goods and so on.

 

2. Classification by sales nature: According to different sales nature, products can be divided into vase products, popular products, high gross profit products, volume products and additional products. This classification is more complicated, but it is convenient to prescribe the right medicine and develop a more appropriate sales strategy.

 

Third, the skills of commodity management

 

1.Retain customers with popular products

 

Popular products are generally cheap, easy-to-use and fast-moving stationery products.

 

This kind of goods may not create much revenue for the stationery store, especially some lower-priced products may also make the stationery store lose, but it can help us retain customers, help increase the purchase rate of other goods, and even It can also beat competitors.

 

2. Make more money with high margin products

 

I believe that every operator wants to sell high-margin products, because these products can increase sales faster.

 

High-margin products are generally second- and third-tier brand products, new brand products, and products with unique selling points. These products are not expensive, but they can be sold at a higher price.

 

Novices open stationery stores, it is the correct way to find out the way that suits them, to learn the way to open a successful store, and to improve their own characteristics in continuous improvement.