The current stationery store should no longer be a singular stationery sale. The "composite management" is obviously more in line with the consumer needs of today. "Combining" used, eaten, and play together, there should be no off-season in the stationery industry.

 

1. Compound management

 

For many people, a stationery shop is a place where you can feel happy and warm.

 

The stationery shop operated in a hybrid style should first be a clean and tidy environment, while the decoration style should have a little characteristic and art. Especially the stationery shops around the campus, with a little thought on decoration, can stand out from the crowded image of a conventional stationery shop to a large extent.

 

In the service area, in addition to basic study stationery and small items for students' daily life, you can also set up a water bar (to give students a lunch break or a place to relax), book lending, handicraft experience classes, or to keep up with recent trends, add " Handbook Area "and so on.

 

Let the stationery shop be no longer limited to "selling stationery", but a shop that can be visited everyday; moreover, the stationery shop can be made into a place where "handbook masters" or "handcraft masters" can often be gathered , To increase the customer's viscosity, naturally there is no so-called "off-season".

 

2. Word of mouth is the foundation

 

Regardless of whether it is a singular operation or a composite operation, product quality and customer service are the most important, which is also the foundation for the stationery store to go long-term.

 

Good reputation for product quality comes from the market, such as Le Pusheng's correction tape, elementary school elephant painting materials ... Inferior and low-quality products may win the customers of the moment, but the gains and losses are not good for the development of the store.

 

Customer service comes from the "attentiveness" of the store manager and the staff, as small as a smile on the door, and as big as birthday wishes and bonus points for members. How to improve the user experience is a problem that every store manager needs to think hard. Word of mouth of customers , More useful than tough ads.

 

In addition, there are some tips that can help stationery stores increase user viscosity:

 

3. Organize small events / small competitions:

 

For example, the students in the lower grades are not very capable. Stationery shops can try DIY handcrafting. For example, before the holiday, you can display a number of themed handmade clays in advance, and the exhibits can also be sold; then post one Posting posters and holding a small competition will allow students to buy home and send pictures to participate after the production is completed, so that children ’s holidays are more fulfilling and meaningful, killing two birds with one stone.

 

4. Open free zone

 

It is also used to improve the viscosity of customers. Red scarves, yellow hats, pumps, etc. can be set up in the free zone. Free drinking water is available in summer, and umbrellas and phone calls can be borrowed for free on rainy days. Checks can be provided before each test. Subtle but intimate services, such as paper, narrow the distance with customers and let them slowly "depend on" your store.