Stationery users are relatively special and can be divided into two categories: one is the student group; the other is the office group, so we know in the selection of the site, we should rely on the campus, office building as much as possible.

 

For example, if there are 2 to 3 campuses or a large-scale commercial office building within 2 kilometers of the shop site, there can be enough consumer groups. Near the campus, near the office, near the community, etc.-

 

1. Campus

 

The vicinity of the campus will undoubtedly be a frequent destination for students, making it an ideal location for stationery shops. However, the stationery store's merchandise configuration near the campus needs to add half of the convenience store's ingredients, such as food, to meet the daily snack needs of students. The specific proportion should be based on the consumption level of local students. In addition, the three types of campuses are primary school, secondary school and university. The nearby product structure and category configuration are different, and the shops need to consider the details after inspection.

 

2. Office area

 

Some people say that the stationery store in the office area has no value. People who hold this view think that the company's office supplies are provided by the company, and no office worker will go to the stationery store shelves to buy the office stationery supplies they need. In fact, this view ignores the demand for office supplies from some small companies. Because their volume is relatively small, many small companies buy them back from stationery stores nearby.

 

Communities

 

The stationery store in the community faces parents who buy stationery for students and some office workers urgently need it. The stationery store in the community is more like a convenience store. And if you want to open a larger stationery store, a street area with more peers will be more suitable. Customers want to be able to buy good stationery with high quality and low price. They often shop around, and the large stationery store itself The product has obvious advantages, more individual characteristics, and stronger competitiveness. Entering the business circle pushed by the industry, you can quickly occupy the target market. In addition, there are some decoration tips: stationery shops near the campus should emphasize childlike features in the decoration design, so that children have the urge to go in at the first sight, and stationery shops near the business district should highlight the cultural atmosphere and give people a An elegant, culturally rich feeling.